• Build the ecosystem by recruiting, enabling, and growing strategic partners. • Identify, prioritize, and recruit partners aligned with Contextual’s ICP. • Develop and execute partner acquisition strategies across various segments. • Negotiate and formalize partnership agreements and engagement frameworks. • Collaborate with Sales and Marketing for co-marketing initiatives. • Develop partner enablement materials and support partner-sourced opportunities. • Conduct regular business reviews and identify opportunities for deeper engagement. • Utilize CRM tools to track partner activity, referral pipeline, and performance metrics.