• Lead the day to day execution of creative and performance driven marketing initiatives • Translate the vision into scalable action, guiding campaign planning, creative development, prioritization, and operational excellence • Leverage data, automation, and emerging AI tools to improve workflow efficiency, personalization, and performance optimization • Serve as the primary point of contact for all creative agency partners • Manage agency workstreams in Asana, including briefs, timelines, approvals, and asset workflows • Develop clear creative briefs and campaign frameworks informed by performance data and AI-supported insights • Use automation and AI tools to streamline reviews, version control, and approvals • Oversee execution of enrollment, product, brand, PR, Demand Gen and lifecycle marketing campaigns • Own the integrated marketing calendar and ensure cross channel alignment • Establish and manage OKRs, reporting cadence, and AI enabled performance dashboards • Manage and mentor team members across enrollment, B2B communications, design, and email functions • Foster a culture of accountability, creativity, and continuous improvement