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Director of Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

27 days ago

Salary

Not specified

5 yrs expEnglish

Job Description

• Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees. • Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays. • Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency. • Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance. • Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback. • Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders. • Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems. • Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

Job Requirements

5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
Experience in a high-growth startup or technology company is strongly preferred.
Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Benefits

Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.