• Lead implementation and localized adaptation of marketing strategies for new club openings and acquisitions while maintaining brand consistency. • Evaluate local market trends and recommend marketing tactics, promotional strategies, and outreach opportunities to support membership growth. • Manage project timelines, marketing resource allocation, and vendor coordination for opening and acquisition marketing initiatives. • Oversee development, customization, and deployment of signage, graphics, and in-club marketing materials. • Select and manage vendors from approved partner networks, ensuring quality, cost-effectiveness, and timely execution of deliverables. • Navigate compliance requirements related to signage, permits, and marketing materials by exercising judgment in regulatory processes and timelines. • Monitor campaign effectiveness and recommend adjustments to improve performance and return on marketing investment. • Support marketing presentation, brand execution, and logistical coordination during community activations and promotional events. • Analyze event performance metrics and recommend future engagement strategies based on results and market feedback. • Maintain inventory of marketing and event supplies. • Manage marketing project workflows and prioritize initiatives across multiple concurrent campaigns and club locations. • Maintain and improve marketing operational systems, asset management processes, and workflow efficiencies. • Review and approve routine marketing expenditures within designated authority levels and recommend budget adjustments based on performance and project needs. • Analyze marketing campaign data and operational performance to provide actionable insights and improvement recommendations. • Serve as a liaison between marketing leadership, field operations, and external vendors to ensure alignment with business objectives. • Recommend and implement process improvements that increase marketing efficiency, effectiveness, and scalability. • Represent the marketing department as a field lead during club openings, acquisitions, and major marketing initiatives. • Direct on-site marketing execution, vendor performance, and brand presentation standards. • Evaluate field marketing results and provide strategic recommendations to improve future campaign performance and operational consistency.