• Work collaboratively with the National Account Manager to develop a sales strategy designed to prospect & build customers within natural independent and small conventional grocery accounts with less than 100 retail locations in the Western region of the US. • Understanding and experience managing distributor relationships such as UNFI and KeHE. • Execute the strategy of the natural and grocery channels to deliver on annual revenue goals. • Optimize relationships with new partners to promote best-in-category opportunities - pricing and promotions, POS and in-store campaigns, SKU mix, shelf placement, etc. • Partner with trade and marketing teams to build and support account velocities. • In conjunction with the Trade Marketing Team and operations team, plan, organize, forecast and implement and manage promotional and trade spend initiatives. • Work collaboratively with the Operations team to ensure strong customer service levels. • Leverage network of brokers & distributors to support channels in accordance with the Hu mission, culture and values. • Propose the development, adaptation and/or changes to the company’s current product line based on trade feedback and competitive analysis.