Berry Law
Berry Law helps you fight the most important battles of your life, protecting your reputation and your future.
Lifecycle Marketing Manager
Location
United States
Posted
28 days ago
Salary
Not specified
Bachelor Degree5 yrs expEnglish
Job Description
• Activate and monetize a 100k+ contact database through disciplined lifecycle strategy
• Build and manage segmented email campaigns and automated nurture tracks in Lead Docket
• Support and help operationalize the firm’s transition from Lead Docket to HubSpot
• Align lifecycle programs with intake data, referral signals, and case status
• Deploy precision email offensives that drive cross-practice referrals and re-engagement
• Optimize performance through testing, timing, and message refinement
• Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities
Job Requirements
- 5+ years of lifecycle, CRM, or retention marketing experience
- Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration
- Advanced skill in email marketing systems and methodologies
- Proven success managing large databases and automated nurture programs
- Strong analytical mindset with experience measuring engagement, conversion, and lifetime value
- Contractor mindset: execution-focused, accountable, and comfortable operating independently
Benefits
- Meaningful ownership
- Clear outcomes
- Opportunity to help modernize lifecycle marketing at scale
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