• Develops and executes a comprehensive sales strategy for a defined book of business and geographic territory, balancing new client acquisition with growth of existing accounts • Manages an optimized territory through data-informed prioritization of time, client opportunity, and market potential • Identifies, engages, and nurtures key client relationships with decision-makers, influencers, and stakeholders at all levels • Leads the orchestration of tailored, multi-touchpoint sales strategies based on client needs, pipeline dynamics, and strategic goals • Drives expansion playbooks, including therapeutically aligned strategies, renewal opportunities and next-phase conversions, to deepen account value • Collaborates closely with cross-functional teams—including operations, therapeutic strategy, deal strategy, and delivery —to co-develop solutions that address client-specific challenges • Acts as a client champion internally by sharing insights on client culture, preferences, and strategic priorities to enable effective team alignment and proposal development • Educates clients on Syneos Health’s differentiated value proposition, clinical and commercial capabilities, and evolving service offerings • Conducts regular territory performance reviews, forecasts pipeline progression, and adjusts plans based on shifting client and market needs • Maintains up-to-date records of client activity, pipeline, and sales progress within CRM platforms such as Salesforce • Stays current on industry trends, competitor developments, and emerging client needs to continuously refine engagement strategies • Represents Syneos Health at client meetings, industry conferences, and other relevant events to build brand presence and uncover new opportunities