• Lead visual design for primary and secondary packaging across product lines. • Develop packaging systems that communicate product benefits, hierarchy, and brand story. • Create accurate mockups and presentations for internal, retail, and partner reviews. • Design with production realities in mind (materials, finishes, cost implications, dielines). • Execute licensed artwork integrations in compliance with partner style guides and approval processes. • Prepare and organize files according to licensor specifications. • Ensure licensed product maintains brand cohesion and premium presentation. • Create original illustrations, prints, and graphic assets for packaging and product. • Develop artwork that aligns with seasonal trends, color direction, and brand aesthetic. • Ensure artwork is technically built for repeat, scale, and production requirements. • Prepare final production files for vendors with a high level of precision. • Manage color accuracy, spot colors, dielines, bleed, trapping, and finish callouts. • Partner with vendors and production teams to ensure design integrity through manufacturing. • Recommend finishes and print techniques that elevate the product within budget. • Partner closely with Product Development, Marketing, Licensing, and Sales teams. • Present design rationale clearly, balancing creative vision with business and production needs. • Proactively identify risks, constraints, and solutions early in the process. • Mentor junior designers in packaging, print, and illustration best practices. • Contribute to creative direction for launches, collections, and seasonal stories. • Help improve design systems, templates, and workflows.