• Lead development and execution of integrated marketing communications plans aligned to USAC downstream priorities and go-to-market strategies • Translate product, therapy, and portfolio strategies into clear, compelling messaging and narratives for healthcare professionals, administrators, and channel partners • Own creation and delivery of marketing assets across digital, field, and event channels (email, web, social, sales tools, trade shows, and educational programs) • Collaborate with Portfolio Marketing, Sales, Medical Affairs, Regulatory, and Marketing Operations to ensure accuracy, compliance, and commercial impact • Act as a brand steward, ensuring voice, tone, and visual identity are consistently applied • Define and track KPIs for communications effectiveness (engagement, adoption, asset utilization, campaign performance)