• Optimize SEM account performance through ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management. • Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate. • Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics. • Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations. • Analyze audience and exclude high/low efficiency groupings. • Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops. • Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability. • Active contributor to testing roadmap and design. • Own the tracking and attribution, actively contribute to measurement strategy for paid channels.