Acxiom

Marketing Made Better

Principal Marketo Consultant – Adobe Practice

Full TimeRemoteTeam 1,001-5,000Since 1968H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

27 days ago

Salary

Not specified

Bachelor Degree10 yrs expEnglish

Job Description

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. • Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. • Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. • Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms. • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. • Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. • Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. • Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. • Create custom, use-case based Marketo system training and enablement programs. • Mentor junior team members, fostering knowledge-sharing and professional development. • Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Job Requirements

  • 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.
  • Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
  • Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
  • Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
  • Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.
  • Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
  • Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
  • Bachelor's degree in Marketing or a related field.
  • Adobe Certified Professional - Marketo Engage required.

Benefits

  • No sponsorship/Visas offered

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