• Selling our platforms and suite of solutions to cannabis businesses that are new to the industry, to a specific market, or to our platforms. You will also prospect for existing customers to sell our stand alone features to, such as banking, advertising, and analytics. • Identify and build relationships with Director, VP, and C-level executives and other senior decision makers across cannabis brands and operators • Be the voice of the customer to help shape future features, solutions, and services • Work closely with product, compliance, and relationship management teams to deliver top-notch service and satisfaction to clients • Develop pitch narratives and iterate on existing sales strategies with the help of your sales teammates and cross-functional support. • Leverage our internal data and available resources to identify leads, network with prospects, build your pipeline, and develop your sales strategy. • Demonstrate the key functions of our platforms and solutions, highlighting the critical value propositions that differentiate our solutions from other platforms and offerings • Stay updated on trends and regulations in the cannabis industry to proactively address client challenges, speak to their needs, and highlight how we can address them. • Engage in customer discovery and consultative sales tactics to develop a better understanding of prospect needs and tailor your sales strategy accordingly • Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations