• Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation. • Build the member acquisition "machine": • Segmentation and targeting logic • Channel and messaging strategy • A living experiment backlog • Measurement frameworks and weekly operating cadence • Stand up AI-driven growth workflows to scale: • Personalization and targeting • Creative generation and iteration • Campaign orchestration and ops efficiency • Run bold experiments across the acquisition funnel, including: • Partner / employer launch playbooks • Member outreach (email, SMS, direct mail where applicable) • Landing pages, referral loops, and conversion paths • Signup flow optimization and friction removal through product changes • Instrument, analyze, and explain performance: • Build and maintain dashboards • Evaluate experiments with strong measurement hygiene • Clearly call winners and losers and double down or kill fast • Other duties as assigned