• Own paid search activation across the Brand & Commerce LOB, ensuring strong performance, compliance, and consistency with enterprise standards. • Lead in-platform execution for a small number of high-profile clients to deliver hands-on expertise, leadership and credibility to clients. • Work collaboratively with the Client Strategy team to ensure tactical setup and execution mirrors agreed upon media plans across the search clients. • Accountable for the quality of all paid search plans, strategies, and services delivered to clients. • Ensure search strategies are executed accurately across Google Ads and Microsoft/Bing Ads, including structure, bidding, automation, and measurement alignment. • Lead paid search strategy with emphasis on a holistic, full-funnel approach. • Serve as the escalation point for complex search challenges, audits, and platform changes. • Lead, mentor, and develop a team of Search Managers and Coordinators, setting clear expectations and performance standards. • Coach managers on optimization strategy, platform expertise, and client communication. • Build bench strength and readiness across the team, supporting progression and capability growth. • Foster a culture of testing, learning, and accountability within the search discipline.