Blueland

Reimagining everyday products to save you money and space, without any plastic waste.

Growth Marketing Manager

Growth MarketingGrowth MarketingFull TimeRemoteTeam 11-50Since 2019H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

36 days ago

Salary

$80K - $110K / year

Bachelor Degree3 yrs expEnglishSQL

Job Description

• Own key digital channels including Paid Search & Shopping • Assist in execution of Meta & TikTok ads including ideation, briefing, optimization, reporting, etc. • Support testing into new scalable & measurable acquisition channels • Develop hypotheses and run varying tests on creative & landing pages to improve incremental performance • Support management of TikTok Shops including optimizations, product listings, affiliates, etc. • Collaborate with cross-functional teams including design, brand marketing, customer experience, and digital product to produce & present insights on high-performing ads while ensuring a seamless customer journey from viewing an ad to purchase • Own the management of product feeds for Paid Search & Social needs

Job Requirements

  • 3-4 years of growth/acquisition marketing experience; startup & DTC experience preferred
  • Hands on experience in managing ads in Meta, Google, and TikTok
  • Familiarity with one or more of the following acquisition channels is preferred, but not required: Audio (i.e. Podcasts), YouTube, Display, Affiliate, Influencers, and TV/CTV.
  • Strong proficiency in Excel and Google Analytics required; familiarity with BI tools such as Looker preferred. Working knowledge of SQL is a bonus.
  • Understanding of marketing mix modeling and incrementally testing
  • Strong creative instincts and an understanding of what drives performance
  • A proven track record of taking initiative and and driving to optimize & improve metrics
  • Detail-oriented self-starter and a fast learner
  • Effective multi-tasker; you’re comfortable wearing many hats
  • Highly analytical and strategic thinker - you leverage data to inform key decisions and can anticipate potential future problems
  • Excellent written and verbal communication skills
  • Passionate about the environment and sustainability and interested in Blueland’s mission

Benefits

  • health benefits
  • stock options
  • generous paid time off
  • paid holidays
  • paid civic engagement days
  • paid parental leave
  • 401k (employee contribution)
  • professional development stipends
  • remote work reimbursements
  • various discounts to like-minded companies

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