• Build and maintain marketing automation and data flows (imports/exports, list syncs, form/UTM capture) to keep lead and contact records accurate across systems • Set up and maintain dashboards and recurring reporting for marketing performance, lead conversions, email, ads, and campaign ROI • Support lead lifecycle processes: lead handoff, scoring inputs, lifecycle stage logic, and SLA reporting in partnership with RevOps • Execute campaign operations tasks: building lists, ensuring correct segmentation, validating suppression logic, and confirming campaign assets are tracked correctly • Monitor data quality (duplicates, missing fields, invalid values) and run routine cleanup processes; escalate systemic issues with recommendations • Audit and validate conversion tracking across key lead touchpoints (forms, key CTAs, landing pages) to ensure reliable attribution and reporting • Support enrichment and segmentation initiatives (firmographic/role-based data, account matching, intent inputs) to improve targeting • Partner with stakeholders to gather reporting requirements and translate them into clear dashboards, views, and analyses • Proactively identify gaps in tracking, process, or reporting and propose lightweight improvements that reduce manual work and increase confidence in metrics • Assist with system and process documentation to improve consistency and onboarding • Contribute to special projects such as new tool evaluations, system migrations, and automation enhancements