• Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content. • Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion. • Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats. • Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides. • Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops. • Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift.