• Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel. • Design and execute personalized, multi-threaded ABM campaigns for buying groups across channels (email, LinkedIn, retargeting, etc.) and creative channels. • Track engagement at the account and buying group level; use account insights and intent data to focus efforts and work with marketing ops to show ROI. • Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage. • Execute creative ABM channels such as podcast guest invites, virtual roundtables, quarterly mailers, partner newsletters, industry award nominations, sponsored team events, industry reports, analyst access, executive outreach, peer-to-peer matching, roadshow micro-events, and industry demo days. • Manage and optimize paid campaigns that support ABM and broader demand generation efforts; track campaign performance and ROI. • Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences. • Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns. • Work with LinkedIn Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth; share insights and optimize campaigns iteratively.