• Craft and drive Paid Media strategy through an integrated approach to Search and Paid Social, Display, Programmatic, and more • Consult with clients to learn their needs and business objectives and leverage data to grow their business via measurable recommendations and results • Build and maintain strong client relationships and act as a trusted business partner • Work closely with Team Leads to foster collaboration and serve as a mentor to Associates on accounts • Oversee day-to-day campaign strategy & management, ensuring analyses and recommendations are rooted in paid and organic data • Support keyword research, ad copy creation, landing page recommendations, and performance analysis • Prepare and lead client presentations demonstrating impact and value on client bottom line • Leverage AI tools to drive efficiencies and share learnings across the team