• Design comprehensive nurture program strategies and automated workflow logic in partnership with Marketing Operations • Define behavior-triggered sequences, lead scoring models, and segmentation criteria to guide prospects through the sales funnel • Develop "always-on" marketing program strategies for new database entries and score-based segmentation • Partner with Marketing Operations on workflow creation, implementation, and technical execution • Collaborate with Content team to determine messaging and timing for each nurture touchpoint • Ensure proper lead qualification and routing processes to optimize sales team efficiency • Manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms • Develop audience segmentation strategies targeting enterprise prospects ($500M+ revenue companies) • Create and test ad creative, landing pages, and conversion paths to maximize ROI • Monitor campaign performance and adjust strategies based on data analysis and conversion metrics • Maintain detailed reporting on paid advertising performance and budget allocation • Plan and coordinate integrated marketing campaign strategies across multiple channels • Define messaging frameworks and campaign logic in partnership with Content and Marketing Operations teams • Analyze campaign performance data to determine optimal next touches and engagement strategies • Support global campaign initiatives and ensure consistent strategic approach across all touchpoints • Develop comprehensive reporting requirements and revenue attribution frameworks