• Own a product portfolio and define product positioning and voice • Translate product capabilities into compelling value propositions to drive adoption • Develop clear, differentiated product messaging that resonates with retailers and brands • Build case studies and customer success stories showcasing product impact • Manage Dutchie’s competitive intelligence knowledge base and monitor competitors and industry trends • Package competitive and win/loss insights into materials that influence product roadmaps, sales plays, and executive decisions • Create and manage enablement materials including pitch decks, battlecards, one-pagers, FAQs, and training sessions • Build content and resources that support the customer journey from awareness through adoption • Partner with sales, product, sales enablement, and marketing teams to ensure consistent delivery of Dutchie’s value story