• Leads the development of channel performance objectives, plans and evaluation metrics for associates and teams under supervision offering strategies and tactics to clients and customers to enhance collaboration, joint business planning and mutual success through proactive communications, a cadence of tier stepped engagement (in person or online) and bi-annual Top to Top Executive sessions to review outcomes, opportunity gaps and business partnership proposals and campaigns. • Demonstrates knowledge of the clients’ products, policies and personnel, and collaborates with the client to develop realistic objectives and strategies for building its business. • Demonstrates industry, market, customer and category knowledge by regularly monitoring and analyzing market trends, customer trends, promotional activity, consumer behaviors, demographic shifts and “best practices”. • Provides Fiduciary Management of Client/Customer Relationships in the areas of innovation, assortment, pricing, programming, shelving and claims management. • Demonstrates accountability and responsibility for client and customer relationships, maintains appropriate records, manages and accesses company SharePoint Sites, shares files on company platforms and drives and manages client and customer portals as required for success. • Establishes professional and frequent lines of communications with clients, supervisors, direct reports, associates and customers and elevates issues and opportunities in a timely manner. • Participates in training and development programs to improve communication, organization, analytical, presentation, and negotiation skills. • Is a "team player"; is honest and forthright with all parties; works well with peers; trains and develops subordinates; adheres in all respects to Code of Business Conduct.