• Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth. • Provide senior leadership with regular, data-driven updates on consumer trends and brand health. • Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy. • Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness. • Own brand P&L delivery, balancing revenue growth with profitability. • Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth. • Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty. • Ensure a consistent, compelling brand voice across all touchpoints. • Build and manage a robust innovation pipeline that spans categories and brands. • Partner cross-functionally to bring new products from ideation to successful commercialization. • Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions. • Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance. • Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth. • Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact. • Coach and mentor brand management team members, building a high-performing and accountable function. • Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization.