• Lead the development of an automated social reporting approach to support ongoing and ad hoc client needs • Define reporting requirements and success metrics across paid, organic, and earned social channels • Partner with platform APIs and data pipelines to ensure real-time ingestion of social performance data • Analyze social performance trends and translate data into actionable insights, narratives, and recommendations • Create client-ready reporting outputs that include dashboards, visualizations, and written performance analysis • Ensure reporting accuracy, consistency, and clarity across weekly, monthly, and quarterly deliverables • Act as a strategic partner to internal teams and clients by elevating how social data informs integrated marketing decisions