• Develop and execute a long-range product strategy that positions copper and transitional broadband services within the company’s modernization roadmap • Conduct market and competitive analysis to inform strategic decisions around product investment, lifecycle management, and migration planning • Identify and prioritize modernization opportunities that optimize network assets, improve performance, and support strategic shifts toward fiber and FWA technologies • Build a multi-year product roadmap aligned with corporate objectives, capital investment plans, and evolving customer demands • Lead cross-functional strategy execution by partnering with engineering, operations, marketing, and sales to define go-to-market initiatives and ensure successful delivery • Collaborate with regulatory, finance, and compliance partners to ensure business viability and adherence to all technical, financial, and policy standards • Translate market intelligence and customer insights into strategic product initiatives that drive measurable growth and operational efficiency • Guide the lifecycle management process—from product conception through optimization and retirement ensuring business continuity and profitability • Develop frameworks for rationalizing legacy products, minimizing operational risk, and accelerating customer migration to next-generation platforms • Apply agile principles to continuously refine product strategies, prioritize high-impact opportunities, and enhance responsiveness to market dynamics • Use data-driven decision-making to balance short-term operational requirements with long-term strategic investments • Champion customer-centric innovation, ensuring all product strategies enhance user experience and deliver sustainable business value