DIRECTV
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Director, MarTech, AI
Location
California
Posted
26 days ago
Salary
$134.4K - $244.0K / year
Bachelor Degree5 yrs expEnglishAWSAzureCloud
Job Description
• Establish and lead DIRECTV’s AI capabilities within the MarTech organization
• Build the AI vision, roadmap, investment strategy, and operating model
• Identify and prioritize high-impact AI opportunities across the content supply chain and marketing workflows
• Lead cross-functional programs involving Creative Operations, Marketing Strategy, Data Science, and external agencies
• Serve as the primary evangelist for AI within Marketing and MarTech
• Maintain deep knowledge of the MarTech stack and its integration points for AI
Job Requirements
- Bachelor's degree in Marketing, Computer Science, Data Science, Information Systems, Business, or related field preferred
- MBA or Master's degree in relevant technical field strongly desired
- 5 – 7 years of progressive experience in marketing technology, digital marketing, or technology strategy roles
- 3 – 5+ years of leadership experience managing cross-functional teams and strategic initiatives
- Proven track record leading AI/ML implementation projects in marketing or enterprise environments
- Direct experience with content supply chain, creative operations, or digital asset management workflows
- Strong knowledge of MarTech ecosystem including Digital Asset Management (DAM) platforms, Content Management Systems (CMS), Customer Data Platforms (CDP), and CRM systems
- Experience with AI/ML platforms and tools (e.g., Azure AI, AWS AI/ML services, Google Cloud AI, OpenAI APIs)
- Understanding of data architecture, APIs, system integration, and data governance frameworks
- Familiarity with agile development methodologies and POC/pilot evaluation frameworks
Benefits
- Competitive salary
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
