• Develop and execute monthly social media strategies and campaigns • Work with the marketing and design teams to create impactful content • Analyze data from campaigns to provide insights and improve performance • Identify and track KPIs to measure the success of campaigns • Monitor social media platforms, trends, and conversations • Foster relationships with customers through engaging interactions • Optimize campaigns and handle budgeting and reporting processes • Manage campaigns and initiatives end-to-end • Perform administrative tasks, such as creating reports and tracking analytics • Manage, coach, motivate, and inspire the social media team.