• Establishing and executing the full marketing vision for the Vance Street Medical Molding platform • Architect and lead both upstream marketing strategy and downstream marketing efforts • Build and lead a structured, recurring market assessment process • Develop insights-driven recommendations for new markets, partnerships, and strategic opportunities • Lead digital marketing including website strategy, SEO/SEM, content creation, social media, and campaigns • Manage trade shows, industry events, conferences, and customer-facing presentations • Build and manage a marketing operations capability including analytics, dashboards, CRM integration, and performance measurement • Create a culture of collaboration, accountability, curiosity, and executional excellence • Develop and mentor team members