• Create and schedule engaging content across social media platforms • Maintain a consistent brand voice, tone, and posting cadence • Support ongoing content planning and execution • Research relevant influencers aligned with the brand • Conduct outreach to explore partnership and collaboration opportunities • Identify medical societies, associations, and professional groups • Reach out to potential partners for cross-promotional opportunities • Actively engage in online communities, including Reddit and similar platforms • Answer questions, participate in discussions, and drive brand awareness • Foster genuine, value-driven engagement rather than promotional posting