• Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs • Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences • Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints • Contribute to go-to-market planning for product launches, updates, and promotional initiatives • Plan and execute integrated marketing campaigns across email, web, social media, and digital channels • Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution • Draft and refine campaign copy, including email content, landing pages, and calls to action • Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data • Prepare post-campaign reporting and performance summaries • Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies • Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives • Maintain consistency in tone, voice, and positioning across assigned products and communications • Provide guidance or mentorship to junior team members as appropriate • Support collaborative planning and execution across broader marketing initiatives