Regional Manager, Field Marketing – Molecular Imaging, Cardiology

MarketingMarketingFull TimeRemoteTeam 10,001+Since 1892H1B SponsorCompany Site LinkedIn

Location

Florida

Posted

143 days ago

Salary

Not specified

Bachelor Degree10 yrs expEnglish

Job Description

• Localize and activate brand strategy • Enable regional sales teams • Execute educational and demand-generation programs • Serve as a bridge between national marketing and field execution • Create clinical persuasion and referring physician demand • Support site activations and grow utilization within assigned region • Collaborate with regional sales directors and CPAMs • Execute regional demand and clinical education marketing programs • Support referrer site activations • Plan and lead execution of regional/local demand generation initiatives • Develop territory specific go to market plans • Design and track KPIs for regional marketing execution • Collaborate with Marketing Franchise team and Centers of Excellence • Ensure Regulatory, Legal and Compliance stakeholder alignment • Coordinate presence at key regional and local events • Own regional level metrics for referrer activities, educations activities and demand generation goals

Job Requirements

Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
Proven leadership experience in managing teams and cross-functional collaboration.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Willingness to travel 50% of the time in field and with customers and running regional/local events