• Define and champion a clear product vision and strategy for the e-commerce platform (website, mobile, and in-store technology). • Conduct market research, competitive analysis, and synthesize customer data to identify high-impact opportunities. • Own the product lifecycle from ideation through development, launch, and post-launch optimization using agile methodologies. • Oversee the entire digital shopping funnel, focusing on optimizing key areas such as site search, navigation, and checkout flow. • Develop and execute a rigorous A/B testing and experimentation roadmap to drive measurable improvements in KPIs. • Manage integrations with critical e-commerce back-end systems. • Lead the development of omnichannel features that seamlessly connect online and physical retail worlds. • Collaborate with retail operations and store teams to identify technology needs that enhance the in-store customer experience.