• Defines and maintains a clear product vision and strategy aligned with business objectives. • Develops and manages the product roadmap, prioritizing features based on customer value, business impact, and technical feasibility. • Conducts market research, competitive analysis, and customer research to identify opportunities and threats. • Makes data-driven prioritization decisions and clearly communicates the rationale to stakeholders. • Defines success metrics and KPIs for product features and tracks performance against goals. • Demonstrates thought leadership by recommending innovative product approaches and opportunities. • Deeply understands customer needs, pain points, and workflows through research, interviews, and data analysis. • Translates customer insights into clear, detailed user stories and acceptance criteria. • Works closely with engineering and design teams to ensure features are delivered on time and meet quality standards. • Validates that delivered features solve customer problems and drive measurable business outcomes. • Gathers and analyses customer feedback post-launch to inform future iterations. • Delights customers with features that exceed expectations and solve real problems elegantly. • Builds relationships with key customers to deeply understand their business objectives and success criteria. • Participates in customer onboarding sessions and quarterly business reviews to gather direct feedback and validate product direction. • Monitors customer satisfaction metrics (NPS, CSAT) and works with customer success team to address adoption challenges. • Actively collaborates with engineering teams during sprint planning, daily stand-ups, and retrospectives. • Partners with design to create exceptional user experiences that balance usability with technical constraints. • Works with sales and marketing to ensure go-to-market alignment and effective positioning. • Collaborates with customer success to understand adoption challenges and support needs. • Communicates product updates, decisions, and roadmap changes clearly to all stakeholders. • Facilitates discussions and drives consensus when faced with competing priorities or trade-offs. • Shares product insights, market trends, and best practices across the organisation.