• Serve as the industry and domain expert for identity and fraud solution sales within the portfolio and account base • Lead and collaborate on development of value proposition to include metrics and responsible for aligning go to market plan with marketing and the corresponding value to their organization (e.g., ROI) • Partner with the account teams to identify and advance new business and upsell/cross-sell or renewal opportunities within the assigned verticals • Earn trusted advisor status by both internal account teams and external customers as a subject matter expert (SME) • Guide conversations with senior stakeholders and business leaders in their domain area, interpreting internal and external business challenges and recommending best practices/solutions to deliver business value and return on investment for the business through the use of products, processes, and services • Leverage existing products and distribution channels to deliver differentiated data-driven solutions/bundles that address the industry solution needs • Translate detailed business requirements from the customer/partner to deploy solutions that solve client needs. • Partner with account executives and the account team on proposals, negotiations, and contracting processes demonstrating extensive expertise on Equifax’s unique value proposition, value levers and ROI • Understand the competitive landscape (competitors, pricing strategies, go to market approach), how Equifax solutions compare in the market and be able to articulate and defend our unique value proposition • Present and validate use cases, demos and customer scenarios for which covered solutions are uniquely suited • Gain deep and comprehensive perspective on industry challenges by networking with experienced industry peers and colleagues within own area of expertise • Develop a strong perspective on the voice of the customer through consistent client interaction and feedback, acting as a conduit between customers and product teams, gathering feedback to inform product improvements, new features, and roadmap planning