• Lead strategy and roadmap for brightwheel’s activation & expansion product team, spanning onboarding, activation, and attach • Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value • Influence and sell vision to execs and c-suite. Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions • Partner cross-functionally with engineering, design, AI, data, and GTM to build and iterate on in-app onboarding and contextual upsell experiences • Identify and remove friction across the activation and attach funnels, using data and customer feedback to prioritize high-impact improvements • Design, run, and analyze experiments to test hypotheses, improve conversion, and impact critical metrics • Define and report on success metrics (e.g., activation %, attach %, time-to-value, % of schools self-serve onboarding) and share progress across teams • Drive durable alignment and execution across PDE, GTM, and AI teams, ensuring shared goals, feedback loops, and delivery against measurable outcomes