• Build and maintain a comprehensive taxonomy of tags, categories, and metadata to organize CRM content. • Ensure taxonomy supports personalization, localization, compliance, and efficient content retrieval. • Develop and manage a global knowledge base containing campaign templates, localization guidelines, and content best practices. • Standardize content workflows to ensure scalability and efficiency across regions. • Collaborate with BI and analytics teams to ensure content is tagged for performance tracking and reporting. • Support personalization initiatives by mapping content assets to player journeys, audience segments, and campaign triggers. • Ensure global and local CRM teams can easily find, reuse, and adapt content assets.