Analyze research papers at superhuman speed

Product Marketer

Product MarketingProduct MarketingFull TimeRemoteTeam 11-50Since 2023H1B No SponsorCompany Site LinkedIn

Location

California

Posted

127 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Conduct extensive research into how academic researchers, R&D labs, pharma/medtech teams, and other industry users work. Surface pain-points, workflow gaps, and value metrics. Understand everything about their work, what they care about, and what could be better • Define and test the value proposition and messaging frameworks for multiple customer segments (researchers, enterprise R&D, decision-makers) • Partner with product and sales to plan and execute major launches. Define launch strategy, campaigns and measure outcomes. • Equip sales with critical enablement including competitive battlecards, decks, case studies, proof-points & objections handling. Help them articulate “Why Elicit”. • In collaboration with leadership and finance, propose and refine product bundles and pricing tiers aligned to buyer segments. • Influence the product roadmap using competitive insights and user research. Mapping competitive landscapes and articulating our unique differentiators. Ensuring that our product roadmap adds up to a coherent product and package for our users

Job Requirements

5+ years (or equivalent seniority) experience marketing SaaS or AI products, ideally with exposure to both individual/freemium and enterprise customers
Experience marketing horizontal workflow tools *and/or* category-creating products (e.g., for enterprise workflows across many use-cases/industries)
Ability to influencing product roadmap decisions via customer, market and competitor intelligence
Proven track record of product marketing launches that moved the needle (e.g., you influenced roadmap decisions, built messaging/positioning, and drove adoption)
You’ve helped companies navigate product strategy problems similar to what we’re working through now (differentiation, balancing short & long-term needs, balancing inspiring mission statements with practical value props)
Strong user research / user empathy skills. You know how to get into users’ heads, map workflows, conduct interviews, and convert insights into messaging & GTM
Excellent written and verbal communication; you can craft crisp value propositions, decks, one-pagers, and have the presence to work cross-functionally
Comfortable working in a fast-moving startup environment: you can deal with ambiguity, build frameworks from scratch, iterate quickly, and deliver with limited resources
Product marketing is a hard role. It’s pretty vague, not always measurable, and really different across companies and products. You know how to navigate that ambiguity and create your own success
Nice-to-haves:
Experience in highly regulated or evidence-based industries (pharma, medtech, academic research, government).
Experience defining packaging/pricing strategy in SaaS.
Prior startup experience (~10-50 employees) and comfort wearing multiple hats.