• Development and implementation of a content strategy for social media (LinkedIn, Instagram, and optionally Facebook) • On-site content production: visits to employees, accompanying field sales, trade show coverage, interviews, and behind-the-scenes material • Creation of photo and video content tailored to the company’s channels • Content preparation & posting: editing, storytelling, text and image optimization, SEO-optimized captions • Light community management: responding to comments and messages in close coordination with the internal team • Close coordination with Marketing and Executive Management to align content strategically