• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties and digital marketing approaches, and lead implementation of initiatives where appropriate. • Serve as internal steward for PM Pediatric Care's digital acquisition funnel, working to improve the digital consumer experience and create a frictionless patient conversion journey. • Understand the data integration between marketing automation platform, marketing attribution system, and EMR/CRM solution, and use this knowledge to enhance our data feedback loop, improve the efficiency and agility of marketing programs, and recommend new ways to achieve our target goals. • Work with creative colleagues to maintain quality and visibility of PM Pediatric Care's digital ads, media, and assets. • Advise team members on best practices for digital marketing and SEO; make recommendations to ensure achievement of goals. • Serve as key operator of Hubspot platform, while also overseeing digital marketing manager in the successful day-to-day operations of the system, ensuring the tool is being used appropriately to achieve volume, engagement, and retention goals. • Recommend new automations and programs to fully leverage the capabilities of our platforms and achieve targets. • Serve as internal patient engagement evangelist, owning the engagement strategy and measurement. • Direct the distribution of e-newsletters, e-promotions, drip/nurture campaigns, and SMS campaigns; including journey creation and management of segmentation and dynamic content when appropriate. • Establish measurable lead generation programs to drive new patient volume. • Foster and maintain relationships with internal and external technology teams, including IT, dev agency, and hosting vendors, to maintain ongoing support, continued website up-time, and ongoing development and enhancements. • Direct and participate in successful/ongoing WordPress maintenance, including WordPress core updates and plugin updates. • Monitor media spend and leverage data tools to maximize the value of PPC campaigns/optimize campaign performance.