• Learn the products and services offered, including the sales terms (e.g. special features, return and warranty policies) • Set targets for the sales department • Collaborate with the marketing department to prepare common strategies • Monitor sales numbers and marketing metrics • Calculate business trends, like monthly sales rates • Analyze market trends • Monitor competition and follow current developments • Ensure sales team is up-to-date with business targets • Motivate sales team to achieve great results • Find prospective customers and new target segments