• Develop and execute product positioning and messaging that differentiates Lifesight’s measurement and analytics capabilities across target industries and use cases. • Partner closely with product management to translate complex technical capabilities—across data analytics, attribution, and media measurement—into clear customer value propositions. • Lead go-to-market strategy for new feature launches, ensuring alignment across product, sales, growth, partnerships, and customer success teams. • Create and manage content frameworks, including product narratives, one-pagers, solution briefs, presentations, and thought leadership assets. • Work with growth and demand teams to develop campaigns that drive adoption, engagement, and pipeline growth. • Serve as the internal subject matter expert on martech, ad tech, media buying, and measurement—bringing insight into market trends, competitive positioning, and customer needs. • Define and track success metrics for all product marketing initiatives, using data to continually refine messaging, content strategy, and go-to-market motion. • Develop and execute ecosystem marketing strategies in collaboration with technology partners, agencies, and media platforms to amplify product adoption. • Enable and activate partners through co-marketing programs, joint go-to-market campaigns, partner training, and solution playbooks. • Build strong relationships with strategic partners to ensure alignment on positioning, pricing, and product integrations in market.