• Own and drive the overall marketing growth strategy, aligning with company GTM plans and monthly revenue goals. • Manage and mentor a small, high-performing team across content, design, growth, and brand marketing. • Plan, allocate, and optimize the annual marketing budget, ensuring strong ROI across all channels (digital ads, sponsorships, events, etc.). • Lead data-driven, performance-oriented marketing campaigns that consistently deliver qualified inbound MQL pipelines. • Scale organic growth channels (SEO, content, community, social). • Develop and execute ABM, lifecycle, and pipeline marketing strategies to nurture enterprise accounts through personalized outreach. • Run and optimize paid campaigns (search, social, programmatic) for maximum cost efficiency. • Run rapid experiments with emerging AI-native GTM strategies to stay ahead of marketing trends. • Collaborate with product and sales teams for new feature launches, GTM initiatives, and strategic partnerships. • Partner with Product Marketing to craft compelling messaging, positioning, and sales enablement materials. • Own performance tracking, reporting, and funnel analytics (MQL → SQL → Deals) with a focus on conversion rate optimization.