• Collect, analyze, and visualize campaign data across all media, outreach, and engagement activities. • Develop dashboards that track reach, engagement, conversion, and sentiment metrics. • Partner with the Behavioral Science Lead to evaluate campaign performance using behavioral science frameworks. • Synthesize RCT data into actionable insights and ensure on-time delivery of evaluation reports. • Support continuous learning by sharing insights that inform creative and media optimization. • Maintain data integrity and compliance with state data governance standards.