• Implementing strategy to amplify profiles of key individuals across media, TV, radio and podcasts in line with guidelines set by Digital PR Manager. • Placing expert comment and profile on leading media platforms across the US market including press, TV, radio and podcasts. • Communicating with key experts across multiple industries via best-in-class communications appropriate for leading industry figures as required. • Best practice media relations: creating press releases and pitches with guidance from Digital PR Manager, preparing media lists for client, assisting Digital PR Manager in creating reporting decks as required. • Work closely with Digital PR Manager and wider account team to implement compelling expert promotions strategy that consistently achieves KPIs, while following best practice guidelines. • Develop and maintain strong personal relationships with key US publishers (journalists, producers and podcasters), entailing identification of key publications through social media, use of journalist databases, real engagement with online communities and attending industry events. • Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for expert profile amplification. • Place expert comment, interviews and opinion pieces from experts with Tier One media across the US market, both local and national. • Monitor the news cycle for reactive opportunities for expert placement.