• Own HubSpot architecture and data hygiene by auditing and aligning properties across Contacts, Companies, Deals, and Tickets. • Run ongoing data cleaning processes to merge duplicates, correct formatting issues, and remove outdated information. • Ensure system integrity by cross-referencing HubSpot with our primary database to maintain accurate synchronization. • Act as an internal auditor to enforce process compliance and ensure teams complete required lifecycle data. • Maintain and optimize HubSpot workflows that support automation while minimizing operational friction. • Identify process gaps and propose structural improvements that make data entry easier and more reliable. • Build and maintain dashboards and reports to track KPIs across the customer journey. • Ensure leadership reporting is based on verified, trustworthy data. • Assist in tracking Sales and CX commissions using HubSpot and integrated billing systems, using strong hands-on experience with HubSpot AI tools to improve and streamline existing workflows and processes.