• Monitor, analyze, and report on the performance of our different acquisition channels. • Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values. • Design and implement data strategies to optimize our marketing efforts. • Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives. • Analyze user journeys to assess the potentials for optimization for our acquisition channels. • Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies. • Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments. • Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams. • Define and enforce data collection standards and best practices. • Communicate findings and recommendations clearly to non-technical stakeholders. • Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau. • Identify reporting issues through anomaly detection and behavioral analysis. • Share best practices and help foster a data-driven culture.