• Develop expertise in social media strategy, content management, and assist the team in the design, execution and management of content across various platforms. • Build weekly and monthly editorial calendars to promote client brands on various social media platforms. • Ensure brand message is consistent. • Create and distribute content such as gifs, infographics, videos and photos on social media. • Support in the creative process by designing graphics and producing short video content, such as reels and TikToks, to effectively showcase client products. • Create compelling graphics to share across social channels. • Write social media captions that speak to the client's target audience. • Help create and edit short form videos. • Assist with photo/video shoots. • Assist in monitoring comments on social media posts, engaging with followers, and identifying and flagging posts where clients have been tagged or mentioned. • Track social media engagement and utilize social listening to identify high-performing ideas and trends for scalability. • Actively participate in community management and engagement including responding to comments and DMs and searching for UGC on social media. • Contribute to team brainstorming sessions, providing ideas for social media campaigns and content that aligns with client goals and objectives. • Perform social media research on both competitive brands and the social media landscape as a whole and make recommendations accordingly. • Brainstorm and research ideas for original content. • Suggest new strategies for increasing engagement. • Compile product links for social posts and request attribution links from partners. • Manage and update "link in bio" sections across social platforms, ensuring that links are current.