• Own Dandy’s content syndication and media buying strategy, identifying opportunities to scale pipeline through high-quality third-party vendors and distribution networks. • Select, negotiate, and manage vendor relationships to achieve cost and volume targets • Oversee end-to-end campaign execution, including vendor onboarding, content strategy, asset delivery, and performance reporting. • Collaborate with Content & Creative teams to ensure assets are optimized for syndication and tailored to audience segments. • Work closely with Marketing Operations to set up accurate lead flows, routing, and reporting — ensuring data cleanliness and attribution from vendor delivery through to pipeline. • Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time. • Partner with Sales and SDR teams to monitor lead quality and feedback loops, continuously optimizing targeting and vendor selection. • Collaborate with the Field Marketing team to identify and activate new partnerships that amplify Dandy’s brand presence and fuel both awareness and demand generation goals