• Own the strategy and execution for retention and re-engagement, across multiple user stages. • Build and optimize tutorialization and new user experiences to convert first-time users into active ones. • Design re-engagement systems—push, email, in-app loops—to bring users back. • Develop hypotheses, run experiments, and use data to iterate quickly. • Collaborate cross-functionally with design, engineering, and data to drive measurable impact. • Partner with marketing to ensure seamless lifecycle communication across channels.