• Partner with the CEO and CMO to define a multi-year, insight-led innovation pipeline (skincare + devices) aligned to brand strategy and business goals. • Translate consumer insights, science, and feasibility into a prioritized roadmap with clear stage-gates, budgets, and success metrics. • Own concept → brief → prototype → validation → commercialization for new products (skincare and, where applicable, beauty devices). • Develop comprehensive product briefs: target consumer, benefits/claims, ingredient/tech direction, packaging, quality standards, target COGS, MSRP, and margin. • Source, negotiate, and manage external partners (formulators, OEM/ODM, device engineers, packaging vendors). • Oversee testing (stability/safety/compatibility), regulatory and compliance (including IEC/FDA considerations for devices), and QA sign-off. • Deliver launches on-time and on-budget; manage risks and cross-functional dependencies. • Proactively assess existing products for performance, quality, consumer feedback, competitive landscape, and regulatory changes. • Lead reformulations and quality improvements to maintain or elevate efficacy, safety, and sensory experience. • Drive COGS/margin optimization (ingredient substitutions, process improvements, packaging efficiencies) without compromising quality. • Refresh claims, copy, and packaging as needed to maintain competitiveness and clarity; manage label/INCI/regulatory updates. • Partner with Marketing on data-driven optimizations (e.g., claims hierarchy, RTBs, clinicals) and with Operations on supply continuity and cost. • Recommend SKU rationalization/EOL when appropriate, with clear consumer and financial rationale. • Work with Operations on manufacturability, readiness, and supplier risk mitigation. • Collaborate with Marketing and Creative on positioning, claims hierarchy, copy, and launch assets for DTC and retail channels (e.g., Amazon, Target). • Partner with Finance on cost modeling, pricing architecture, and unit-economics trade-offs. • Maintain strong relationships with R&D, QA/Regulatory, and Packaging for best-in-class execution. • Track post-launch KPIs (velocity, repeat, margin, review volume/rating, defect/return rate) and drive iterative improvements. • Monitor trends in ingredients, device technology, sustainability, and regulation; bring forward executable, high-ROI bets.